Appliance Direct has made it its mission to change the way home appliances are marketed in Israel.

We believe that purchasing home appliances is an important process that homeowners grapple with every few years, and that it is crucial to approach it wisely and correctly.

We also believe that the client’s satisfaction with our service and personal attention throughout the process and beyond leaves him happy and confident in the knowledge that he has made the right choice and that there is a friendly and thorough response to any issue that may come up. That is why, for nearly twenty years now, our clients have been coming back to us again and again, referring family and acquaintances in a never – ending circle of happy customers.

What have we chosen to do differently?

• We offer personal service, starting from the initial planning stages, through the decision-making and purchase process, and following with service and warranty;
• We provide personal consultations and comprehensive planning during construction or renovations, free of charge;
• We opened a VIP – Luxury Appliance Department which specializes in personal import of the world’s leading brands.

We invite you to enjoy an experience unlike anything you’ve ever known before!